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The Heart Behind Homemade Products 

With every year comes a whole new chapter of trends and social standings. Veganism and organic homemade products have reached the peak in our markets where people are looking to make more conscious choices. Looking for healthy options that do not utilise preservatives and artificial agents have become a priority for many consumers including that of the humanitarian angle. A large shift can be seen globally as people are moving away from mass-produced FMCGs and towards small homemade and domestic businesses. This not only benefits the economy but also the health and attitude of consumers. 

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The History of Rajahmundry

Rajahmundry, a city adorned by the Godavari River, is the land of poets and artists. Located in Eastern Andhra Pradesh, the city is known as the cultural hub of the state where the magnificent language of Telugu is said to have been birthed. Considered by historians as one of the oldest Indian cities, it is home to many historic temples and sites. Once ruled by the Chanakya Dynasty in the 11th century, the city was named after Raja Raja Narendra, one of its many famous monarchs. The city of Rajahmundry has passed through numerous leaderships from the Chanakyas to the Kakathiyas to the Dutches and the British. A major part of the freedom struggle originated and hailed from this city leading to our independence. 

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Tale of the Indian Pickle 

We have all experienced the happiness of helping our grandmothers in the kitchen as they made some delicious homemade achaar. The child in us was wholly energised as we eagerly waited for her to finish the process, so we could enjoy a delicious meal before going out into the sun to play. The aroma of freshly made pickles being scooped into beautiful ceramic jars, with different flavours and colours always made our mouth water. The orange oil stains we tried to hide as we accidentally spilled some on our newly bought t-shirts is always a memory we will treasure. Regardless of where we come from, each one of us has a tonne of such memories frozen in time that sneaks its way up occasionally as we open a new jar of pickles. We never fail to take back pickles from our hometown, even if it’s a different city or even a new country. But have you ever paused to think how they are made, the effort it took for your grandmother to fill up containers of pickles for you to take back home after every vacation? Here is a brief tale of how Indian pickles were made. 

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The Matha and Pitha of Pickles 

Like most families, the house of pickles has a ‘Matha’ and ‘Pitha’ too. They are masters of the household under whose care the rest of the family thrive. Avakaya (Matha – mother) and Gongura (Pitha  – father) are the embodiments of the feminine and the masculine. Each of them has its own qualities that represent a whole line of pickles under which the rest fall depending on their qualities. Masculine and feminine in this scenario do not represent the genders of male and female but rather the energy associated with it. 

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